According to Wikipedia….
Origin of Hog nickname
Beginning in 1920 a team of farm boys down South that would become known as the "hog boys" consistently won races. The group had a hog, or pig as their mascot. Following a win, they would put the pig (a real one) on the back of their Harley and take a victory lap. In 1983, an organization was formed, taking advantage of the long-standing nickname by turning "hog" into the acronym H.O.G., for Harley Owners Group. Many Harley-Davidson enthusiasts capitalize the word to make "Hog" and consider this term the sole property of H-D.
Harley-Davidson attempted to trademark "hog," but in 1999 ultimately lost the case, with the appellate panel ruling that "hog" had become a generic term for large motorcycles, and is therefore unprotectable as a trademark.
On August 15, 2006, Harley Davidson Inc. had its NYSE ticker symbol changed from HDI to HOG.
The Average Harley-Davidson Rider
According to a recent Harley-Davidson study, in 1987 half of all Harley riders were under age 35. Now, only 15% of Harley buyers are under 35, and as of 2005, the median age had risen to 46.7.
The income of the average Harley-Davidson rider has risen, as well. In 1987 the median household income of a Harley-Davidson rider was $38,000. By 1997, the median household income for those riders had more than doubled, to $83,000.
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