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Author Topic: Walmart to offer their own brand of cheap wine  (Read 688 times)

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1abastarsmda

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Walmart to offer their own brand of cheap wine
« on: October 02, 2009, 05:32:35 PM »

Wal-Mart announced that, sometime in 2009, it will begin offering customers
>a new discount item .... Wal-Mart's own brand of wine.
>
>The world's largest retail chain is rumored to be teaming up with Ernest &
>Julio Gallo Winery of California to produce the spirits at an affordable
>price
> -- in the $2 to $5 range.
>
>Wine connoisseurs may not be inclined to put a bottle of the Wal-Mart brand
>into their shopping carts, but "There is a market for inexpensive wine."
>said Kathy Micken, professor of marketing at University of Arkansas,
>Bentonville.
>
>"However, branding will be very important." Customer surveys were conducted
>to determine the most attractive name for the Wal-Mart wine brand.
>
>The top surveyed names in order of popularity were:
>
>1. Chateau du Traileur Parc
>2. White Trashfindel
>3. Big Red Gulp
>4. World Championship Riesling
>5. NASCARbernet
>6. Chef Boyardeaux
>7. Peanut Noir
>8. Ah Kain't Believe it's not Vinegar
>9. Grape Expectations
>10. Nasti Spumante
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Diamondback

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Re: Walmart to offer their own brand of cheap wine
« Reply #1 on: October 02, 2009, 05:46:58 PM »

 :D :D :D

I like number 2.

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