Here's what I've learned so far:
From:
http://www.sponsafier.com/rules/(iii) Qualified Judging: Between April 16, 2010 and April 22, 2010, qualified judges selected by Sponsor in its sole discretion, will review and judge the ten (10) finalists according to the following criteria:
1. Originality of the Design when compared to other Designs (20%);
2. Feasibility of the Design to be applied to a two-seater NASCAR show car (20%);
3. Creativity demonstrated by the application of user-uploaded images and/or pre-loaded Sponsafier graphics to the Design to the Design (20%);
4. Number of votes received via the process set forth in Section 6(a)(ii), above (20%);
5. Ability of the Design to inspire consumers (20%).
The finalist whose design the judges deemed best according to these aforementioned criteria will be the potential Contest Grand Prize winner
Read the prizes:
TEN (10) FINALIST PRIZES: A customized, decorative helmet featuring finalist's "Sponsafied" car graphics. Size of helmet and design/layout of graphics selected by Sponsor in its sole discretion. ARV: $1,250.
ONE (1) CONTEST GRAND PRIZE: The opportunity to see your Design applied to a two-seater NASCAR show car and a trip package for two (2) (winner and a travel companion) to view the NASCAR Sprint® Cup All Star Race to occur in Charlotte, NC on May 22, 2010.