Increasing volume doesn't change the margin of profit on sales. Increasing the volume of sales at a lower margin might make up for the net lost due to a lower margin being caused by a discount. In the end, however, that only means you're working more and spending more to make the same (you hope). Whether that's all fair or not is, of course, a seperate question whose answer will often vary depending on if you're the buyer or the seller.
Maybe profit margin was the wrong wording.... what I'm thinking is if on a normal Saturday you average 10K in sales on P&A/Motorclothes and you have a 20% off sale on a given Saturday and you average 30K in sales due to the increase volume of customers/sales wouldn't it be advantageous for the dealer as it is for the customer? Yes, the amount of profit per item/sale is lower but the amount of profit for the day is higher. Yes, there may be more work (increased staff/etc) but in the end it would seem there is still a higher profit for that sale day over a regular day.
Hell sometimes you eat steak... sometimes you eat bologna and cheese... in the end both serve the same purpose... they keep away the "missed-meal cramps".

One day you make 33% gross profit one day you make 16% gross profit but those days you make that 16% you are building your customer base and that's got to be a good thing.

Ride Safe,
Fired00d
