Some posters are getting the local HOG Club mixed up with the National HOG membership.
If you just belong to your local HOG you couldn't go to or receive the "Benny's" of the National HOG.
As some pointed out, with the national HOG membership if you happen to not want to join the local club you could do the regional and national events. You were also entitled to the special discounts, free towing to a Harley dealer and of course the magazines, pins, rocker patches, new id card--etc.
Lifers are stuck since their money is already spent but Going forward, new and renewing members will have the choice NOT to renew if there is diminished or no perceived membership value. I am positive the membership price will continue to increase over time.
I continue to be perplexed as to why Harley fails to realize that the life members are a very important segment of their customer base and should be treated as such.
Like many "Lifers", I have been a Life Member for many years. In my case it's over 22 years now. I have bought a small fortune in NEW Harleys--28 to date. I have hung with the Motor Company through several down trends as well as the up trends. IMHO it's called brand loyalty and should be marketed to and valued as a sigificant asset.
Unfortunately I see no evidence that our long term business relationship has any more value to HD than the first time buyer who may be gone in a year.
"It Is What It Is"
Jerry