Wal-Mart announced that, sometime in 2009, it will begin offering customers
>a new discount item .... Wal-Mart's own brand of wine.
>
>The world's largest retail chain is rumored to be teaming up with Ernest &
>Julio Gallo Winery of California to produce the spirits at an affordable
>price
> -- in the $2 to $5 range.
>
>Wine connoisseurs may not be inclined to put a bottle of the Wal-Mart brand
>into their shopping carts, but "There is a market for inexpensive wine."
>said Kathy Micken, professor of marketing at University of Arkansas,
>Bentonville.
>
>"However, branding will be very important." Customer surveys were conducted
>to determine the most attractive name for the Wal-Mart wine brand.
>
>The top surveyed names in order of popularity were:
>
>1. Chateau du Traileur Parc
>2. White Trashfindel
>3. Big Red Gulp
>4. World Championship Riesling
>5. NASCARbernet
>6. Chef Boyardeaux
>7. Peanut Noir
>8. Ah Kain't Believe it's not Vinegar
>9. Grape Expectations
>10. Nasti Spumante