This is just my personal belief and may not be the actual truth of the situation
I believe that H-D Inc like GM and Ford, Chrysler, Honda, Toyota etc etc use a third party company to mail out, collect and collate these surveys. As is the case with all surveys, there is a predetermined set of answers the survery company is looking for. The attitude being that their customer is not going to be happy if they (survey company) gives them a set of results that says their product is chit. Therefore the questions are geared toward a specific set of outcomes. The only place you have any flexibility is in the comments section and my guess is it would take several thousand people making the same comment for it to get pass the sorters and colators. In the end, these surveys are mostly so the people a few notches below the Executive suite can tell the big boys what a good job they're doing.
Just my opinion
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