The first CVO I purchased was at sticker but there was no set up fee and a minimal doc fee. They gave me two t-shirts and the 1,000 mile service free. The trade in value was very good. They also offered 20% off accessories for the first 60 days
A year later I attempted to purchase another CVO from the same dealer, same time of year and this time the trade in value was extremely low. I was not trading in the CVO that I owned but another bike. They were now charging a $650 set up fee and had raised the doc fee to $350! No free t-shirt, no free 1,000 mile service and no discount for accessories.
Same dealer ownership but they had changed from a family run place to a corporate type place with a finance manager, sales manager and lots of sales people. You no longer dealt with the owner.
My last CVO was a 16 that I purchased right after the 17's came out. $5,000 off sticker and more for my broken 08 that I was trading in than I thought it was worth! I was on the road 300 miles from home when this happened so I was in a bit of a bind. Leave old bike and rent car to go home or trade it in! I traded the 08 on the leftover 16 that they wanted to move. No extras other than a new helmet that my wife wanted. Basically I purchased this bike from a big box store, no personal service, no follow up and nothing extra.