I am from the UK so maybe different for you Gents.
Just got my renewed HOG membership package. Absolutely stunned at how fantastic the package is compared to when I first joined about 18yrs ago. You have to admire the stance Hog is making for the ecological well being of the world. All that material they used to send out, the really comprehensive but way to thick and costly touring map/manual. The wasteful black cloth wallet for containing Maps and touring documentation. The current enclosure of a folding paper map and membership patch along with some advertising literature makes far more sense, makes you proud to be able to contribute your fee to the save the planet fund that surely Hog pass on part of our contribution to on our behalf. Well done chaps!
Next years renewal is in the post already.
I just received my membership package a few weeks ago and I did receive the touring map/atlas book along with the pin and patch (both of those went into the same box as all the others from past years). The advertising literature comes separately in (HOG) magazine form with lots of factual articles pointing out the advantages of genuine HD parts and service and many purdy glossy pictures of the latest model motorcycles to look at (joking aside, I do enjoy perusing it)
So it would seem that here stateside there's less concern for the overall ecological well being of the planet so we'll just keep killing trees and printing the comprehensive touring guides and glossy magazines

But you are correct the benefits of, and/or incentives to, maintaining membership have been diminishing for quite some time

If they ever stop sending me the big touring guide/road atlas it will be reason enough for me to stop renewing - I feel more comfortable having a paper map in the tourpack, even though the paper map/atlas has become an endangered species with all the Smart Phones and GPS devices available.