I don't know, guys. I read all the thread comments and then went back and watched the interview. I'm more prone to agree with Matt's comments. Everyone knows the current demographic is aging and there are fewer younger riders. HD does need to reach this group to stay alive.
And you'll never find a CEO that'll say publicly "We really need to improve our quality and customer service" will you? Because that implies there are problems. Those issues need to be dealt with internally, of course, but I don't expect it to be said in this forum.
And I've been fortunate enough to ride a Harley in Europe recently. I don't know the rider vs population %, but id bet its far more than our 2.8%. But almost nobody rides Harley. I imagine a small % gain of that market translates to big $. There are a lot of big $ BMW and Ducati on the rode, so it may not be a pricing issue as much as cultural. Who knows?!?!?
And I didn't even tbink his response to the motorclothes question was so bad. He's right that the dealership with the bikes, clothes, accessories, events is all part of the package. Probably more than any other brand out there. He didn't answer it in dollars and cents, for good reason. But It was a reasonable response.
Let the rotten fruit slinging begin! 😁