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Anecdotal stories aside, HD DOES need to develope a broader customer base outside of Baby Boomers.  The MoCo's marketing gurus knew this years ago, as well as other business analysts.  You can't rely on a strategy of hoping once people get into their 50s they'll suddenly become enamored with your product.  You also can't let your product become synonymous with an old generation.  Cadillac is a great example.  Decades ago, Cadillac ownership was a sign of success, but now is viewed as a sign of elderliness.  Ever wonder why BMW and Mercedes started building some smaller, less expensive cars?