I found this interesting in the article...
"In 2017, the ridership program added 32,000 new riders in the United States. Levatich sees it as a "positive" trend and wants to build on it.
More riders, however, do not necessarily mean higher sales.
Bill Koester, a general manager at a Harley dealership in Illinois, says only 35 percent to 40 percent of the riders trained at his dealership last year bought a new or pre-owned bike."
Using Mr. Koester's figure of 40% on total number that were in the new ridership program purchased bikes (40% * 32 000 = 12 ,800) that equates to 12,800 first time purchases. With the current reliability issues, dealers insensitivity to make customers happy, how many of those 12,800 will be repeat buyers?

Neither am I a statistician or business major but those numbers would concern me if my money was involved or invested in the MoCo.

Ride Safe,
Fired00d
