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[charles05663]

Ummm...

I wonder how this fits into the Harley 100 New Models announcement from 2017.

 

[2smoke]

Less is more, I guess???

https://www.cnet.com/google-amp/news/harley-davidson-restructure-fewer-models-sales/

Total fantasy. So what do they do about dealerships loaded with bikes that are selling poorly? The used market is bulging at the seams with bikes. There is NOTHING exclusive about that. In other sectors of the powersports industry I've walked into dealers to see brand new units that were 2, even 3, model years old. They end up being forced to fire sale that old inventory at huge discounts. So consumers can get a killer deal of 70% (or less) of MSRP. Then why buy the current model and spend thousands more? The problem just continues. Harley had their idiotic "surge" period where they just continued to pound out product anticipating someone would buy it. Sales continued to fall and they just kept "surging". Offer a $7,500 rebate on a new bike with 0% financing for 6 years and I might consider buying one. Sound familiar? That's the situation the auto industry found themselves in. The consumer gets used to big incentives and discounts and we want them forever. Supply and demand- the most simple economic principle in the world and still the most misunderstood.

[iski]

Ummm...

I wonder how this fits into the Harley 100 New Models announcement from 2017.

 

Gone With the Wind, like the old CEO.

[newseultra07]

My local dealer is advertising to buy used bikes & pay top dollar. Well I took my 2018 CVO Anniversary Limited just to see what I would get... Drum roll I was offered $25K with 3000 miles on it.. I just laughed and turned and walked out of there.. SO mush for top dollar they want to get there used inventory up when run out of new bikes Im guessing.

[mark]

My local dealer is advertising to buy used bikes & pay top dollar. Well I took my 2018 CVO Anniversary Limited just to see what I would get... Drum roll I was offered $25K with 3000 miles on it.. I just laughed and turned and walked out of there.. SO mush for top dollar they want to get there used inventory up when run out of new bikes Im guessing.

That’s an old car dealer ploy to get you in the dealership...I get those every few months.  If I searched correctly, their “top dollar” offer is about $4k below the KBB trade-in value.

[bbrown]

The announcement model that worked for me was to announce the next year's models right before Sturgis, and to bring the H-D dog-and-pony show to the Rapid City Convention Center for all to see. Demos, every model in every color, reps from Engineering, reps from Manufacturing, reps from Marketing, were all present. The place was packed!

There was a rider herd mentality present that made considering purchasing the latest-next-new-thing bike exciting. It worked for me! Within a few days of reaching home, I went into my dealer and ordered a new CVO.

Yup. Those were the good old days.   Rapid city would be packed at the convention center and a couple times I called my Dealer from there and told him to get me one after seeing the bike live.   My 2004 SEEG  was a prime example.
Now a day you can see the new Indians at their packed display in Sturgis, and see last years models at the Harley tent and get a hair cut...geez

[Robmay]

Interesting video.





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[FLSTFI Dave]

Very interesting video Rob.

[bbrown]

Great video but depressing.
   Sure wish it was back to the late 90’s and early 2000’s