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[Twolanerider]

Mother Harley has chosen a new fearless leader.  May he have fair winds and following seas.


https://www.wsj.com/business/harley-davidson-names-topgolf-leader-as-new-ceo-738bfd97

[FLSTFI Dave]

Another one who doesn't own or ride a motorcycle.  He does seem to have a better understanding of the brand though. 

[Tractor Bubba]

Since I don’t have, nor wish to purchase, a subscription to the “Wall Street Journal” on line service, here’s a couple of other links that may prove helpful:


     https://www.jsonline.com/story/money/business/2025/08/04/harley-davidson-names-new-president-and-ceo-hes-coming-from-topgolf/83275778007/#

     https://investor.harley-davidson.com/news/news-details/2025/Harley-Davidson-Appoints-Artie-Starrs-as-President-and-Chief-Executive-Officer/default.aspx

[SIKBIRD]

I don’t know, big difference between selling pizzas/ golf bays and $30k to $50k motorcycles.  Also doesn’t appear to have any experience in manufacturing so this hire doesn’t seem to be the answer to H-D’s woes.  Not to mention he doesn’t own or ride a Harley so he is not going to understand.

[Tractor Bubba]

Yeah… no experience with (1) working within an independent dealer (not franchise) organization, nor (2) in a multiple-location, industrialized manufacturing company. He’s in for some challenges no doubt. Gonna be like drinking from a firehose!