That members of the trade press see them some weeks before the rest of the world has always been a given. No other way to have product stories ready to release on or shortly after the time the bikes are released to the public.
As rabid is most automotive press is for a scoop and early release photos I've always been a bit amused by what Harley has seemed to have been able to enforce here with its new models. Some hand picked members of the Fourth Estate see them. But nobody ever leaks them. That speaks to either crippling penalties pre-agreed to if anything leaks or an even more total control over its industry, writ large, than any other automaker has ever been able to manage (or both).
TwoLane,
I am in the automotive industry, and we have what we call long and short lead programs for the press (mostly automotive buff magazine, but other types of media are also invited). The intent is to allow the writes an inside look into all aspects of a new model. They sit down and talk with engineers, marketing folks and product planning folks. They then usually drive the new model, along with other competitive makes and are allowed to photograph the vehicles. These events are sometimes held in private grounds, or very elaborate picturesque setting to entice all to come. They area usually a nice trip for the writers.
Obiously there is an element of trust to those invited, along with signed documents indicating they will not release ANYTHING until the agreed upon date the mfg. sets, commonly referred to as
Embargo Dates.
Breaking this "code of silence" is certain death

from all other invites in the future, and I would guess, word would spread to the other mfgs. as well. In my experience, we have never had a publication break an embargo date, but I'm sure it has been done somewhere. I'm sure the MoCo operates under the same rules, with perhaps even more regard given to privacy.
Here endith the lesson....