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[JCZ]

A new survey suggests that if you drove a motorcycle in 2008, chances are you loved the experience.

The J.D. Power and Associates' 2008 Motorcycle Competitive Information Study shows overall satisfaction with the motorcycle ownership experience has increased for a sixth consecutive year to a record-high level.

Overall motorcycle ownership satisfaction averaged 814 points on a 1,000-point scale in 2008, up 5 points from 2007.

The increase comes despite increased costs of ownership for motorcycle owners, J.D. Power noted.

"There are several motorcycle models with a higher price point that owners have indicated are a particularly good value for the money," said Tim Fox, research manager of the powersports practice at J.D. Power and Associates. "This demonstrates that if you make a superior product, consumers are willing to pay a higher price for it because they believe it to be an excellent value."

About 18 percent of owners reported the cost of owning their motorcycle is "outstanding," compared to only 10 percent of customers in 2005 who said the same.

However, 30 percent of motorcyle owners in 2008 also rated the value they received for the price they paid is "outstanding," compared with 21 percent in 2005.

Now in its 11th year, the study measures owner satisfaction with new motorcycles by examining five major components of the overall ownership experience: product, quality, cost of ownership, sales and service.

The study also found that the industry continues to struggle with attracting younger, first-time motorcycle buyers.

"Since 2001, the average age of motorcycle owners has increased from 40 to 47 years," Fox said. "This indicates that the current population of motorcycle buyers is aging, and a large proportion of these owners are likely to soon exit the market."

Comforting to know that all the rest of you are getting old, right along with me.

[erniezap]

We'll never be as old as you JC! 

[miker]

JC on his old Merk???

[erniezap]

Nah, too young to be JC!

[Fired00d]

Nah, too young to be JC!

You sure?? Isn't that a pic of him when he picked it up from the dealer the day he turned 40??

 
Ride Safe,
Fired00d
 

[dps4]

Did they rate the different brands?

[JCZ]

We'll never be as old as you JC! 

Some day Ernie.........you're not as invincable as you think you are.  You're in the same line as the rest of us.  Matter of fact, once I'm gone you may even get older than me!             

Other than that bit of eye opening information for you sir..........you guys are just plain mean!     

[REGGAB]

Whew!  Glad I'm still on the left side of the high mark.  Hopefully I still have a few good years left in me before I gotta trike the green bike.   

[Fired00d]

Some day Ernie.........you're not as invincable as you think you are.  You're in the same line as the rest of us.  Matter of fact, once I'm gone you may even get older than me!             

Other than that bit of eye opening information for you sir..........you guys are just plain mean!     

Nothing but love for you JC... you're like the older brother we all wish we had.

 
Ride Safe,
Fired00d
 

[erniezap]

Nothing but love for you JC... you're like the older brother we all wish we had.

 
Ride Safe,
Fired00d
 

I second that!

[Admiral]

"Since 2001, the average age of motorcycle owners has increased from 40 to 47 years," Fox said. "This indicates that the current population of motorcycle buyers is aging, and a large proportion of these owners are likely to soon exit the market."

Looks like I'm on the right side of this one, but don't plan on exiting anytime soon.

[hard10]

Did they rate the different brands?

Units sold / satisfaction /

[Admiral]

No detail comparison analysis was made,

The 2008 Motorcycle Competitive Information Study includes responses from 7,334 owners who purchased new on-road or dual-sport motorcycles between September 2007 and May 2008. Owners were surveyed in September and October 2008.


 

[JCZ]

Looks like I'm on the right side of this one, but don't plan on exiting anytime soon.

That's what I'm talkin bout!

Of course I guess we don't know which side of the middle we're on at any given age..........till our number is called.

[SBB]

That's what I'm talkin bout!

Of course I guess we don't know which side of the middle we're on at any given age..........till our number is called.

JC

I have ridden with you.
No matter what number is called, it was a great experience and I look forward to doing it again!