The dealer where I got my bike is also participating in this. It would be a very good thing for someone that buys a Sportster and realizes very quickly that they want more bike. I almost bought a Sportster last year and the dealer talked me out of it. The salesman told me that I will be back within a month, if not a week, wanting a different bike. He told me that if I really wanted to buy a Sportster, look anywhere bikes are advertised for sale and I'll find a ton of new ones that people don't want anymore. Maybe Harley is trying to capitalize on that market of people that bought a Sportster and can't get rid of it to buy the bike they really want. Just another thought. I'm not sure of the details of the program, but maybe the dealer can sell the same Sportster a few times, and have it traded up, and still have a fairly new one to left to sell in the end.