Interesting thread... just had to jump in...
To me "good dealer" means the same thing it means anywhere else that customer service is involved. The bottom line is that I want you to treat me with common courtesy and respect but here are a few random musings to spur conversation...
1. If I am trying to buy something from you, big or small, make a profit off of me but don't try to finance youre retirement out of my pocket, particularly if it's a high-demand item (i.e. a CVO bike that's hard to find and you just happen to have one on your floor). Are you listening Bruce Ro$$meyer!?!?

2. If I need you to provide a service on my bike tell me if you've got a 1000 other customers in front of me before I leave it with you. Let me decide if I want to wait or if I can afford to come back later. I will actually come back - maybe not for this service if I can get it done elsewhere quicker but for the next thing. I won't desert you because you tell me the truth.
3. Don't break your back trying to bend over backwards for me...seriously... That may sound odd, but sometimes we customers just ask for things that are unreasonable. Contrary to popular belief, the customer is NOT always right. If you can't do it... tell me you can't do it. Don't go way overboard to satisfy my "wants" this one time just to get me hooked and set an expectation that you can't live up to in the future. It's better to overperform later than to disappoint.
4. Do not EVER agree to something with me and back out later. I don't care how big or small it is. If you screwed up, you screwed up - tough. I need to be able to trust your word and know that you will honor what you say. Without that I am no longer your customer. Again, are you listening Bruce Ro$$meyer!??

5. Last, if a bad situation comes up in our dealings that could be owned by either of us... Fall on your sword for me! For example... if I buy a helmet from you, you put it in a box with a handle and I pick it up by said handle to walk out and the bottom of the box breaks open as I'm stepping out of the door of the dealership -- effectively bouncing my brand new $150 investment across the parking lot, do not look at me and say "Sorry -- nothing I can do about it once you're outside of the dealership." Take the helmet back, give me a different one and work it out with the manufacturer. I don't want anything I don't deserve but if there's a 50/50 on who's to blame I can assure you that you (the dealer) can afford to take the hit more than I can. I will recognize what you've done and I will continue to be your customer plus I will speak well of you -- and you'll be better off in the long run because of it. Otherwise I'll speak badly (but factually) of you every chance I get and will NEVER step back into your building.

This is what I think... now tear it apart my friends!!!
