"LIFETIME OIL FILTER FOR HARLEY-DAVIDSON MOTORCYCLES
“The Cleanable Filter”™ CLEANABLE, REUSABLE Direct Spin-on Replacement for the Harley-Davidson O.E.M. Oil Filter. Cooler Operating Temperatures, increased horsepower, improved fuel mileage, and lower emissions. Cleaner motor oil provides for longer engine life, extended oil Change intervals, No need to buy another oil filter for your Harley. Easy Cleaning (Hot soapy water). U.S. Patents"
The above is from their web site, the red highlighting is mine. Pretty slick how this thing also improves fuel mileage and lowers emissions as well. Unfortunately they don't offer any proof or an explanation of how that works.
As compelling as the claims might be, I'm still planning to stick with my good ol' K&N oil filter. Of course, if they do further testing and determine this thing will cure baldness and BPH then all bets are off, I'm kissing the K&N good bye.
Jerry