Read Jeff Holt's self-aggrandizing editorial in the same edition. This will tell you more about the man who wrote the article.
Oh, and check his math, too. He says something about buying a stock FLTR, dropping in a 110 kit and a few goodies and "pocketing the $15K difference". Not sure how he figures $15K difference when the side-by-side comparison at the end of the article shows only a difference of about $13K between the MSRP for the FLTR and FLTRSE3.
Of course, if I could find a dealer who would put a 110 in a FLTR and sell it to me for $2k below MSRP for the stock bike, I'd be all over that...
I am less and less impressed with Hot Bike Baggers with every issue that shows up in my mailbox. I won't be renewing my subscription. Time to re-up for EasyRider and In The Wind. At least there is a bit of unapologetic tit-tillation in those rags. Plus I met some of the editors in Sturgis. Good guys one and all.
Just my $0.02 worth...
RickC