Well I sure wish I had bet a few beers on the rumor that Rinehart was gone..... :
www.rinehartracing.comCustom Chrome® and Rinehart Racing Agree to Worldwide Distribution Arrangement
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MORGAN HILL, CA - Date: 09-23-2009
Custom Chrome® and Rinehart Racing have agreed to a worldwide distribution program with True Dual and Slip-On product being available for shipment as early as Mid- November. Now dealers and consumers can source one of the industries leading race proven quality exhaust systems through Custom Chrome's Worldwide Dealer Network as well as Rinehart Racing directly. While Custom Chrome will handle the bulk of the global inventory and product line distribution, Rinehart will remain extremely accessible to those dealers and consumers with special/race related applications and needs to ensure the best possible customer service experience throughout the life of the product line.
"We are extremely excited to partner with a premium performance exhaust manufacturer the likes of Gerald Rinehart, said Holger Mohr, CEO of Custom Chrome. We believe we have the team and systems in place to jointly meet the performance standards of dealers and consumers on a worldwide level."
Dealer orders for the Rinehart Racing product can be placed with Custom Chrome as early as next week to meet expected market demands for the True Dual Systems and Slip-On mufflers with an anticipated inventory delivery by Mid-November, 2009.
"This new chapter in the life of our company will afford us the freedom and flexibility to exclusively develop innovative new products as we listen and respond to changes in industry needs, while continuing to offer our current product line," said Gerald Rinehart, Founder and President of Rinehart Racing. "Coupled with Custom Chrome's commitment to globally market and promote our products, we will consistently provide the motorcycle industry with cutting edge technology and innovation. Rinehart Racing will continue to lead more strongly than ever, as one of the world's premiere sources in performance exhaust."
Rinehart Racing True Dual Systems
1800 0242 '95-'06 Rinehart T/D Sys Chrome MSRP: $989.95
1800 0993 '95-'06 Rinehart T/D Sys Black MSRP: $989.95
1800 0434 '07-'08 Rinehart T/D Sys Chrome MSRP: $989.95
1800 0992 '07-'08 Rinehart T/D Sys Black MSRP: $989.95
NEW!!!
1800 0100 '09-'10 Rinehart T/D Sys Chrome MSRP: $989.95
1800 0101 '09-'10 Rinehart T/D Sys Black MSRP: $989.95
Rinehart Slip-On Performance Mufflers
1801 0100 '95-'10 Rinehart S/O Muffler Chrome w/Black End Caps MSRP: $584.95
1801 0273 '95-'10 Rinehart S/O Muffler Black w/Black End Caps MSRP: $584.95 Note: New industry leading 18 month non-transferable warranty.Custom Chrome plans to add the Cross Back 2-Into-2 systems as part of the special 2010 40th Anniversary Catalog scheduled for release early next year. The distribution arrangement has also sparked the development of additional Rinehart Racing products that will be brought to the market following the rigid standards both companies require prior to releasing new product into the market.
About Custom Chrome®
Custom Chrome is a division of DAE-IL USA, Inc. which designs, manufactures, markets, and distributes aftermarket motorcycle parts and accessories and does business as Custom Chrome, Santee, Jammer, Custom Chrome Europe and Custom Chrome Asia. The Company is one of the largest independent suppliers of aftermarket parts and accessories for Harley- Davidson® motorcycles and commands significant market share in the broader motorcycle industry. With thousands of unique product offerings, Custom Chrome anticipates and fulfills the aftermarket needs of the V-Twin motorcycle industry through a network of independent dealers throughout North America, Europe, and Asia/Pacific. To learn more about Custom Chrome, please go to
www.customchrome.com.
About Rinehart Racing®
Championship Nascar® Teams the likes of Richard Childress racing, Dale Earnhardt incorporated and Roush Racing have relied on the superior design and performance synonymous with the Rinehart name to win championships. Rinehart Racing has been associated with TEN Nascar® Sprint Cup championships, FOUR consecutive Nationwide Series championships and THREE Indy Car championships in the last TWENTY years. That success has carried over into the motorcycle world through involvement in the All Harley® Drag Racing Association (AHDRA®) with numerous records and championships over the past TEN years. Today, dealers and consumers alike rely on Rinehart Racing to consistently provide the best V-Twin Performance Exhaust system in the industry. To learn more about Rinehart Racing, please go to
www.rinehartracing.com.