The problem is Harley's stubbornness to update their technology. It's basically an 80 year old engine design. Time to stop worrying about "The Harley Sound" and use all the technological advances in engine design to build something quiet, efficient and cool-running.
Sure it won't sound the same but I think people aren't as hung up on potato-potato as the MoCo's marketing department thinks. I once saw a TV show where Harley had a panel of judges to make sure the exhaust sound of a new bike met with approval. You've got to be kidding me.
I would much rather have a counter-balanced, liquid-cooled engine that doesn't sound like a pushrod is about to come through the valve cover at any minute if that means giving up the fabled exhaust note.
And while they're at it they need to reduce the number of fastener types. Working on a Harley is a nightmare which means manufacturing must take much longer than necessary. You need literally three dozen different wrenches to do anything. Some of the fasteners are hex head, others are Torx, others are cap screws, others are Philips. You can take a Honda entirely apart with less than a dozen tools. 90% of the bolts are one of three tools.
The things people like about Harleys, IMHO, are the looks, the real metal and chrome and the non-disposable nature of the bike. Import bikes all seem built to throw away: plasti-chrome, plastic fenders, etc. If you maintain your Harley it will last a lifetime.
But I bet a lot of people would welcome FUNDAMENTAL improvements in ride-ability. Harley's approach has been to apply band-aids to everything: compensating sprockets, cylinder shut-down, throttle management, etc., etc. These are all just workarounds to fundamentally old, flawed technology.
I imagine that V-Rod engine, punched out and/or stroked a bit, would make a great touring bike power plant or at least the basis for a new engine.
Of course there are probably plenty who will disagree with me. I'm curious to how many agree and how many disagree.