After viewing the new models (especially the Ultras) on the H-D website the first thing that came to mind was...
Honda-Davidson
Which Honda does it remind you of? I see no resemblance

I see a lot of ergonomic improvements: A LONG overdue radio upgrade; left handed cruise control button; looks like no more rocker switches on the lower inner; more room for the passenger; one handed saddlebag lid releases; one handed TP release (and they do say "new" hinges, so perhaps they finally got that done); looks like the lowers are better designed for improved air flow; one might not like the vented fairing, but I'll bet $100 that it's much better functionally (I'm certain they will sell a chrome surround for it, for only $69.95). They still missed the boat on an adjustable windshield though. The lower rear crash bars are also a nice touch for the passenger.
The new steering head might prove to be a good move; larger/stiffer front forks (though I'm not sure what, if anything they did to the actual springs/fluid/dampening); the water cooling around the exhaust valve, IF THEY GOT IT RIGHT, is bound to help with heat management; Improved lighting all around; improved air box?; linked ABS brakes (it's about friggin' time).
Potential problems for some buyers: pretty damn high seat height, laden or not, though it sounds like they have done a "nose job" on the seat for the benefit of shorter riders.
Close ups of the paint job look interesting, and the subtle changes to the front fender look better, IMO.
All in all, my opinion is that they did some long overdue refinements. I actually like the new saddlebag lids, and one handed opening will be a HUGE improvement. But I bet you get the same crappy rear shocks, and one can only hope they made some kind of improvement on the front suspension components.