The Death of H.O.G. ??
Last Friday (10/9/15) our regular group rode to, Six Bends Harley Davidson of Fort Meyers, Florida. Wednesday thru Saturday was billed as the “Roar to the Shore” as the State H.O.G. Annual Rally. The weather was perfect, sunny, high 80’s, no rain predicted. It is a short run for us, only about an hour, traffic was light, too light. We pulled in to Scott Fisher’s new, beautiful dealership at 11:30 a.m. truly the nicest dealership I’ve ever been in (except for Destination Daytona). The first thing we noticed that we were flagged right into the motorcycle parking area where there was only about 70-90 bikes. The vendor tents were empty except for employees. Drag Specialties-empty; Audio Components-empty; t-shirt guys-empty; food vendors-empty.
The dealership inside and outside was full of new and used bikes, circulating among them were salesmen, talking to each other. We walked inside and saw a sign that said “H.O.G. Registration” upstairs. We are all members so we walked up the flight and approached a long desk of four people. Past them was a large meeting room with more people and stacks of 8X10 manila envelopes presumably containing a “package” of goodies including, discount coupons, passes to the weekend “concerts”, a shirt, locations of “tours” and an “event” pin. They handed us a clipboard with two forms, personal information was required and $40.00.
We explained, “we are already members”, “If you want the H.O.G. package, fill out the forms and pay forty dollars” they explained, and added “This isn’t a PIN STOP boys”. Since our youngest is 60 we were aware of the slight. It was clear if we weren’t going to pay we were wasting our time. As we left a woman came out of the meeting room and said “you can buy an event pin for $6.50”, we declined.
We went downstairs and mingled among the bikes, staff, and other owners. We bumped into some guys we knew and discussed the “treatment” of H.O.G. members, generally everybody was pretty disappointed. Everything can’t be “free”, we all agreed, but there wasn’t even special parking for H.O.G. members, even though (at that time) unnecessary.
I’m tired of Harley Davidson’s predatory financial policies and I'm not alone. I’m tired of inflated pricing on EVERYTHING including parts, clothes, boots, supplies, and membership fees. I'm tired of being told my H.O.G. card does not qualify for a discount at local dealers. I’m tired of buying a Custom Vehicle and having to do preventative maintenance (e.g. lifters) which should have been a factory recall. I’m tired of being a twenty year member of H.O.G. and attending an event for Members and being treated like I just showed up to join. Why can’t they look me up on the computer and give me a $.25 cent pin and thank me for my loyalty. My H.O.G. benefits are a patch, a pin, a quarterly magazine/sales brochure and a phone number to call that hooks you up for towing if you can wait for 2-3 hours.
I doubt that this rally was a success for H.O.G. or Scott Fisher, perhaps well organized, but (from what we saw) poorly attended. The dealership did their best to sponsor this event; even so, the treatment left us all questioning heading to Six Bends Harley again, that and H.O.G. will have nine fewer members next year.
OWL