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[Older Guy]

In 2011 I bought my cvo streetglide new for $ 32000, now I looked at same bike only 2016 and price is $ 37000  WHAT THE HELL HAPPENED?
          Older Guy

[NitroMike]

  A few electronics, HD's attitude to never apologize for price . . . Sounds to me like you got a great deal when you bought yours. 

[grc]

In 2011 I bought my cvo streetglide new for $ 32000, now I looked at same bike only 2016 and price is $ 37000  WHAT THE HELL HAPPENED?
          Older Guy

It's called corporate greed combined with customers who don't mind being raped.  They are selling fewer bikes these days, so they just jacked up the prices (and cheapened the parts and labor) to make up the revenue lost from lower sales.  They will continue to do it until the consumers get smart and stop being willing participants.  In a more competitive market, those price increases would be kept in check by the competition.  Right now Harley enjoys little competition in the heavyweight motorcycle market.  That doesn't mean it will always be that way, and I for one would love to see Polaris and others start kicking some Milwaukee azz.

Jerry

[ultrafxr]

My local dealer just put a 2016 CVO RG Ultra on the floor with a price tag of $41,299 plus freight and plus setup.  That is $1,000 over MSRP and while freight may be a legitimate add on setup should be included in the price - the MSRP price imo. 

[muddypaws]

I love Jerry's opinion...

[skippy]

Dealers are making g 4 to 5 grand on some of the cvo if sole at msr p i am trying to guy a slim s dealer cost is 15150 they want 18500 plus freight set up doc feed t@t. That BS i have one dealer at 18000 OTD but holding out ..

[MrSurly]

In 2011 I bought my cvo streetglide new for $ 32000, now I looked at same bike only 2016 and price is $ 37000  WHAT THE HELL HAPPENED?          Older Guy

 The seller decided to ask a higher price. A prospective buyer decided the new price was too high...and didn't buy it.

The System is still Working.

It's called corporate greed combined with customers who don't mind being raped. Jerry

Correction: It's (still) called supply/demand and *they* are (still) willing buyers* NONE of whom have physically detained, violated or coerced and, despite the predictable knee-jerk canned-rant response to EVERY SINGLE MENTION of the MoCo marketing and prices....YOU have probably ALSO not been physically detained, violated or coerced by the dealer.

They are selling fewer bikes these days, so they just jacked up the prices (and cheapened the parts and labor) to make up the revenue lost from lower sales. Jerry

Sort of defies logic, that thinking does.

  They will continue to do it until the consumers get smart and stop being willing participants.  Jerry

Wait, I thought you said....they were victims.
 

In a more competitive market, those price increases would be kept in check by the competition.  Right now Harley enjoys little competition in the heavyweight motorcycle market.  Jerry

Completely lacking any basis in fact. Harley has MORE COMPETITION in the heavy cruiser market than than they've had in EIGHTY years!
 

That doesn't mean it will always be that way, and I for one would love to see Polaris and others start kicking some Milwaukee azz. Jerry

We know we can rely on you to vehemently call for the destruction of the EVIL MoCo.
But, hey, Consistency has value!

Dealers are making g 4 to 5 grand on some of the cvo if sole at msr p i am trying to guy a slim s dealer cost is 15150 they want 18500 plus freight set up doc feed t@t. That BS i have one dealer at 18000 OTD but holding out ..

I'm sorry, but you've touched on a sort of 'peeve' of mine. Why do you:
 1.) CARE what the dealer's cost/profit might be??
 2.) isn't the COST to YOU the ONLY thing that matters?
 3.) A quiz: (everyone)  Please answer this honestly... If dealer A offered the bike for 18000, and dealer B offered it for 18500 and every other detail was the same
You would buy from dealer A because its cheaper to you, right?
4.) Now, what if you found out that dealer A got a discount, and he was actually Making More Money than Dealer B...
Here's the real question: Would YOU pay MORE of YOUR money to Dealer B...to make sure that Dealer A didn't make more?

No, you wouldn't, because Dealer A's bike costs you less. It doesn't make a Tinker's damn what the dealer's profit or cost is. The ONLY DAMNED THING that matters is what it costs YOU.

Let's not pretend that knowing his cost makes a difference in the buying decision.

[Para Bellum]

Dealers are making g 4 to 5 grand on some of the cvo if sole at msr p i am trying to guy a slim s dealer cost is 15150 they want 18500 plus freight set up doc feed t@t. That BS i have one dealer at 18000 OTD but holding out ..

http://www.seedealercost.com/products/manufacturer-models/index/id/877/productCategorySlug/powersports

If this web site's numbers are correct, the MSRP dealer mark-up on the CVO Limited and RGU is about $8000.  On the Slim S, the mark-up is $3700 ($18,499 - 14,799).  After the owner pays for the building, land, property taxes, salesman, sales manager, and general manager, he needs something for himself.  That $18,000 OTD sounds like a pretty good deal.

Supply and demand, combined with dealer incentives and how badly they want to make that sale, will always set the price.  Unlike the socialist/communist/dictator countries, we can shop other dealers and makes, or walk away if we don't like the price.

[Road Dad]

Very interesting comments.

Capitalism = market price

Communism - regulated.

So from what I see above most prefer a communistic economy and not a capitalistic entrepreneurial landscape.

If corporation don't make money they fold. In my opinion a 15-18% EBITDA is okay on leisure products like a bike. So let me ask. What is okay for a corporation to make to not be considered corporate greed?

And if you are publicly traded who will buy shares if you don't perform = bankrupt.

Anyone commenting here actually running a larger business or is it just emotional comments?  (Running as having the total P&L, not a lowly department manager)

[SDCVO]

Very interesting comments.

Capitalism = market price

Communism - regulated.

So from what I see above most prefer a communistic economy and not a capitalistic entrepreneurial landscape.

If corporation don't make money they fold. In my opinion a 15-18% EBITDA is okay on leisure products like a bike. So let me ask. What is okay for a corporation to make to not be considered corporate greed?

And if you are publicly traded who will buy shares if you don't perform = bankrupt.

Anyone commenting here actually running a larger business or is it just emotional comments?  (Running as having the total P&L, not a lowly department manager)

Not that there is anything wrong with a "lowly department manager" as you say but yea Army, some of us do run large companies (possibly even public..) but this site is not for business discussion but absolutely for emotional, passionate discussion. we don't have to all agree with those comments but we should respect the passion/emotion that is behind them even if we know from our day jobs that those comments may be "a little out there"..

[DesertHOG]

No, you wouldn't, because Dealer A's bike costs you less. It doesn't make a Tinker's damn what the dealer's profit or cost is. The ONLY DAMNED THING that matters is what it costs YOU.

Let's not pretend that knowing his cost makes a difference in the buying decision.

Absolutely concur.

Interestingly, this Sunday I asked the owner of Santa Fe Harley how their sales where this past year compared to past performance and their targets. He admitted that they were a bit down on new bike sales volume. However, they were up on used bike sales. And furthermore, the "quality of the sales" were much better. Doesn't sounds like the cost to the buyer is coming down anytime soon at Santa Fe Harley.

DH

[sadunbar]

Very interesting comments.

Anyone commenting here actually running a larger business or is it just emotional comments? (Running as having the total P&L, not a lowly department manager)

I have... 

One way for a company to increase profitability is to improve quality and service to the customer, and increase sales and market share (increase volume) because of the improved value to the customer.  Another way for a company to increase profitability is to lower manufacturing and purchasing costs (sometimes in a manner that decreases the value of the product to the customer) while at the same time increasing the price of the product to the customer - resulting in lower volume with higher pricing.  The goal of every company had better be to make money.  How each company chooses to make money determines the continued long term viability of the company.  The business landscape is littered with examples of once strong companies that died or were overtaken by rivals because their product no longer provided value to customers.  Customers by in large do not know or care what the profit margin is for any company, as long as the product they purchase is what they perceive as value for their money.  That is true no matter the business...

[Road Dad]

I agree 100% for consumer products such a motorcycle.

[Para Bellum]

I agree 100% for consumer products such a motorcycle.

I may be reading too much into your statement, but I'll ask anyway:  Do you disagree for other products?

[HighOnHD]

MrSurly, Para Bellum and some others... 

It looks like CVO's went up around 13% since 2011. I checked and hamburger went up around 40% since 2011. I suppose since I have a small herd of cows I am REALLY raping my customers. I feel soooo bad.

Makes me wonder... if the MoCo and it's competition were to offer their bikes for free... who would ride what? I know what I would ride, and I bet some of the very same same people who currently have nothing good to say about MoCo and their bikes would change their tune completely! They would start praising the MoCo. It would be something similar to people living off of a lot of the freebees offered by the government clearly believing how great the government is, and wanting more of it.
Anyway, I still love my bike!