They have to figure out how to make the Brand appeal to them. Not sure how to do that as most under 30 are not patriotic like my generation was. We were taught American and American products were the best. They are not taut that. In also believe the price point is to high. And there are better performing products on the market for less money.
Stand by for a long reply. If you want to scroll on and eat leftover turkey and ham, go for it!
I disagree, a lot of today under 30 ARE Patriotic, they just look at the world through a more discerning eye. They know that whenever something happens or something is sold for whatever reason to follow the money and see who is profiting off of it. Pharmaceuticals, health, housing and war are excellent profit makers. Anyone who understands this knows it leads to distrust in business and politics. Just because they do not wear and fly the Red White and Blue 24/7 from the back of an F-150 does NOT mean they don't care. I am from the generation who opposed segregation, separate drinking fountains, opposed an unpopular war and our generation was often called Un American and Communist for doing so. So now we have to gall to say the same thing about the next generation? Who is our generation to say they are Un-American?
And let's face it, while American products WERE the best back in the day, they clearly are NOT today. In fact, it might be difficult to find an electronic device that's mass produced IN the USA. Yes, we still make cars (assembled from parts produced overseas) here in the US, but the Japanese, Koreans and soon Chinese cars are often better and being sold here too. We could teach kids that American products are the best, but we'd be lying. Oh, we are great at building military grade weapons (assembled from parts made overseas to maximize share holder profits), but not so much for household items. Sure we still have Smith and Wesson, Colt, Remington and Kimber making guns in the USA, but the most desired guns are Glock (Austrian), Beretta (Italian) and Sig-Sauer (German). The first sidearm the FBI issued me was a Smith Model 13 revolver. Less than three years later those were replaced by Sig-Sauers 9mm (I chose the .45). Yes, sold and marketed out of Exeter, NH, but it's German. The Bu tried to go with the improved Smith automatic, but it didn't compare to the Sig under all the tests. Later the Glock was added.
And YES, the price point for all these things are high! Yes, some of that is due to a global economy, but the truth is it's all profit driven. We "blame technology" for "automation and loss of jobs", but that savings is NOT reflected in a price drop beneficial to the consumer, but rather a growth in share holder profits. The "kids" these days see that, and like our generation who saw through the BS, decide call it out. Now if that makes them "Un-American" than so be it, they can live with that just as I could live with being called an N-Word Lover for supporting civil rights.
Now retired I work as a part-time substitute teacher. I see these "Kids" first hand. Yes, they all think "Mr. Paz is cool" because I ride a Harley, but that life-style doesn't interest them. I encourage those who ride dirt bikes to keep that passion going, but they are a different generation. They are very tech savvy and have a mastery of technology at a level I could only dream of. At lunch they sit in the atrium playing Dungeons and Dragons, when I was outside tossing footballs.
My own sons (Ages 29 and 26) work as engineers (environmental and software). They have grown up seeing me ride motorcycles and have no interest in it. When all the other kids were doing baseball and soccer, my kids did swimming and water polo. So it makes sense that their hobbies are travelling the world to different scuba diving locations and surfing spots. They are OUTSTANDING citizens in their own right. Did I FAIL because my kids don't ride? Hell no, if this is what they prefer to do, so be it.
I guess what I'm saying is that we cannot blame the next generation for a lack of love in motorcycling. They have other interests. My dad was born and raised on a Sugar Cane Plantation in Hawaii. After WW2 he worked for the Navy Department as a Civilian Director in the Pentagon. He was part of that Greatest Generation and he had no interest in motorcycles. Like my kids he preferred to travel the world, except his gig helping post war countries survive without the US dollar.
So when we see a rider, any age, any color, any brand, any orientation, I feel it is our duty to encourage them to continue riding. We as riders are a vanishing breed and as such we need to cultivate that love wherever we see it. We cannot afford to be insular (Oh, you ride THAT brand. Oh, that's NOT a CVO) lest the love of motorcycles perishes when we do. I've said this before, I invite ALL riders to come to the CVO rallies.
I know that given the audience this is probably an unpopular sentiment, and I may be wrong but that's how I see it.