I think when something is sold by a smaller unit measure ( litre vs gallon) it is much easier to charge more for it........pretty soon, we'll be filling our fuel tanks with fuel measured in ounces. And everything I've ever purchased by the oz. has always been expensive. har! spyder perfume
In case anyone hasn't noticed the trend over the past few years, all sorts of products are being "repackaged" to fool the consumer. Visually the package looks the same size, but the actual volume of the product is smaller. The price per "package" either remains the same or has a small increase, but the price per unit measure of the product goes up significantly.
This may be the ideal time for the USA to finally adopt the metric system, at least for gasoline purchases. The typical consumer will see that "low price" on the signs, run home and haul out the big SUV, and return for some "cheap" gas. If it takes as long for them to catch on as it did to figure out the too good to be true financing deals of the mortgage mess, we may be able to save a ton of jobs for the folks building pickup trucks and SUV's. Maybe I should forward this idea to Billary so she could add a 50% price cut to her moratorium on gas taxes. I imagine the group that fell for the tax thing would become orgasmic over the price cut.
BTW, anyone notice the latest "repackaging" effort? Milk prices have exceeded gas prices, so Kroger has come out with a new 3/4 gallon plastic jug. I haven't figured out yet if there was some sort of pent-up consumer demand for this size, or if someone really thought the average shopper is so slow that they wouldn't notice the new jug of milk takes up less space in the 'fridge.
Jerry