We've beaten this subject to death on several occasions in the past, but I'm always game to beat a dead horse now and then.
Even if you buy the most premium of fluids, you should only have about $100 tied up in fluids. Add in another $13-$15 for an oil filter, and less than $1 for a few drain plug O-rings. Total materials less than $120. Now, throw in about an hour of labor to change the fluids and do the basic "inspections" that many/most dealerships don't actually do. That's anywhere from $60 to $100 depending on the labor rate in your neck of the woods. On average, you're looking at roughly $200 as a truly fair price for the service. Now go out and start checking those dealer menu board prices, you'll likely find anything from $250 to $400 listed for the 1k service, and an extra $100-$200 for the 10k and 20k services due to the few extra items at those intervals.
I made note of any changes here locally when Harley eliminated the primary chain inspection (automatic tensioner eliminated that requirement). Not a single place I've visited has dropped the price for the service even though the latest bikes have a shorter list of required adjustments and inspections, including the elimination of the primary adjustment.
The best part of the whole process is that after arranging to drop off your bike and getting a ride back home, you get to do it all over again to come back to pick the bike up when it's finished. At that time, if your experience is typical of the average Harley customer, you will find the bike isn't quite ready yet and it's filthy. When you finally get it home and look things over, you will find some new scratches. Later on you will suspect that none of those little inspections and adjustments were actually done, since the throttle grip still sticks and the bag lid hinges squeak and the drive belt has about an inch of play.
Everyone who rides a Harley owes it to themselves to go out and buy a shop manual and at least the basic tools required to change their own fluids and do the minor adjustments and inspections. The first service you do yourself will pay for the manual and tools, and from that point on you will save over 50% of the average price from the dealers. And here is the clincher. If you do it yourself, you will finally be able to know for a fact that all the fluids really got changed and all the little adjustments and inspections were actually done. And for those who don't feel their mechanical skills are good enough to deal with this stuff, here's the next best suggestion. Find a good reputable independent shop and have them do the service. The odds are you will get someone on the job who has actually been working on bikes for more than a month, and who will also still be there when you come back the next time. And the prices will normally be more realistic as well.
JMHO - Jerry