Typical responses so far, all about style and looks and "cool". I often wonder how I ever became a Harley owner, since I don't give a rat's azz about being perceived as "cool" and don't buy products just to "look cool". Don't get me wrong, I prefer a nice looking vehicle to a toad, but that's not my main shopping criteria. To me it's rather juvenile to allow looks to drive the entire process while ignoring actual features, performance, and quality. Kind of like a 7 foot 350 lb person buying a Corvette or Lambo or Ferrari just to look "cool", even though he can't get in it unless the roof and seat are removed.
If you are a serious bike rider who rides just for the joy of riding, looking cool for the bystanders should be the last thing on your mind. I'd suggest taking advantage of that full day test ride to wring it out in various conditions and compare the really important stuff like performance, handling, features, and ergonomics. One area where most other brands trail Harley is in the ease of customizing things like riding position and seating. If the Beemer fits you it can be great, if it doesn't it can be tough to make it do so. And if you ride two-up on a regular basis, don't forget the BSR's input. All the great performance and handling in the world probably won't offset a ticked off BSR.
JMHO - Jerry