I'm currently driving a 10 Tundra. Back in spring of 09 I suddenly needed to replace a pickup and when I went to order a new Chevy as I had done with every truck since 1978, they treated me like chit. Sure, GM was having some issues and inventories were all screwed up. But they basically acted as if they had the last trucks GM was ever going to build and I could take it or leave it. What they did, was stop me from being a repeat purchaser and turned me into a shopper. All new trucks are sweet, and they are all well built these days. Well almost all except for one brand. What I found out was that the Toyota uses the most American labor in production. And at the time Toyota was really trying to gain market share with the Tundra, so they were willing to deal. I ended up getting an early 10 Tundra, June of 09. It's been a good truck. Being retired, I don't drive it as much as the previous ones. And it's a little to decked out for me, I'm little hard on the luxury interior. But it has more power than I can put to the ground, brakes to spare and rides better than my car.
With the above said, what the hell is up with pickups. I want a pick up, not a 5 ton chassis cab. Why do they all feel the need to make them look like semi trucks from the front? The bed sides are so high now that you need a ladder to reach anything in the bed. I sure hope that the need to get 35 mpg brings the size of pickups back down to something reasonable.