One advantage to consider about the CVO's is that they don't depreciate as much as a non-CVO. Retail, wholesale, and trade-in book values are determined on a percentage of the original MSPR, (you lose your a#$ on add-on items, chrome, bigger motor etc.) I asked the dealer today what my 99 Roadking classic is worth and I almost fainted when he told me 11-12k. I said what about the 12k of extras I have on her (just spent 2K last month on add-ons). He said it didnt matter because banks are going to only loan so much money to a buyer on book value which is based on original MSRP. A CVO already comes pretty well loaded w/ a sh!+ load of extras (sure, we all are going to change a few things on our CVO). Let's say you want to build your own "CVO-clone" ultra. So you shell out 20-22 K for the basic ultra off the show room floor. Then you add the big engine, all the chrome, custom paint, gps, etc., etc. In two or three years you go to sell it, it is still just an ultra and unless you can find someone with cash who wants it real bad, the dealer (who is taking your trade) &/or bank (who is financing the bike for your buyer) will base its value on the MSRP of a plain stock ultra less depreciation. They could care less about the $17k+ in parts and God-only knows how much in labor you spent to install all those goodies to get your bike to be the "CVO-clone " that meets your custom taste. So you just took a real big hit or you pretty much have to hang on to the bike from now on. The CVO factory models have a high MSRP so all of the factory supplied add-ons dont take that big hit. Of course if you go out and spend 5-10k in extras on the CVO then you will take a big hit on your add-on just like everybody else.So for the money, a stock CVO ultra at MSRP of $33495 holds its value much better in relation to a regular ultra which someone has spent a total of $33495 on the stock bike plus add-ons. Yeah, they may not be as exclusive as they once were, but dollar for dollar, you cant beat the value and resale of a CVO. Seems like I read somewhere that if you went out and bought a stock ultra and added the same goodies to make it look just like the CVO ultra, then you would have about $50k total invested in bike, parts, and labor. I would much rather pay the $34K for the CVO to begin with and not lose my a$$ when I go to sale or trade it in if a few years. Just a thought.