Well, been reading through this thread and I guess the best way to describe it would be "spirited".
Anyway, thought I would put in my 2 cents (if anyone is interested).
I have been in business for 20 years >> almost afraid to say what kind of business for fear of attacks, but I am in the insurance business.
Because I am in business, I very well understand the expenses involved with running a business: taxes, utilities, payroll, etc... BTW, one big difference with my business >> the price I charge is fixed - insurance company has to get their price approved with the state insurance dept. Thus, my profit is fixed on the service I sell >> but this has nothing to do with this thread.
Anyway, I don't care what MSRP is or how much a dealer may charge above MSRP or for freight and set-up. I have customers that are very loyal and some have been doing business with me for 20 years. I have always done my best (and demand the same of my employees - or they are out the door) to be honest with my customers and give them the best value -- unfortunately, I have yet to find this kind of service and honesty in the car/motorcycle business.
There are two HD dealers within ten miles of my office. I have never purchased a bike from either >> not that I have not tried, I am just a frugal shopper. I am not an impulse buyer, so I take my time (maybe a few months) and check my options and buy from the dealer that will give me the best deal. And, I will never trade-in a bike or car - IMO, you are just asking to get off on the wrong foot with a dealer of any kind when you trade any vehicle in. I will sell it myself and beat the dealer out of that $$.
With regard to service work: I have yet to find a dealer (car or bike) that does the work to my satisfaction. Therefore, if I can do it myself, I do it and then I know it was done right.
Warranty work: This is different; they have you over a barrel >> warranty pays for work &/or parts, so you have to deal with a dealer. If a dealer screws me on warranty work or does a crappy job, then there are more dealers around and they all get paid whether it comes out of my pocket or form the mfg. I will find a dealer that will treat me right and will do quality work.
Product Quality: This is a problem -- We all have fallen in love with HD. I can't think of any other brand in the market that people blindly follow like we do HD. We either buy HD and deal with it or we buy japan, germany, italy, china,..... With that said, I have to wonder about the MoCo's ethics...if you know there is a problem with your product, fix it and then charge accordingly. IMO, HD really needs to take care of the "Goose that lays the golden eggs".
Anyway, that's my 2 cents
Rebel